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Sports Book Gambling - NBA's Mixed Messages

Sports book gambling on the NBA can be quite a tricky handicapping proposition as success is often far beyond the first sports gambling impressions.

Sports book gambling success on the NBA often means that down can be up and up can be down and the most appealing sports gambling teams and setups can be the most costly. The Boston Celtics began the 2009-10 sports book gambling season with a record of 27-12 straight up but were just 17-22 against the sports gambling board.

Worse still, Boston was just 6-12 against the spread at home where they would be expected to have their best online sports gambling success.  The Cleveland Cavaliers were a similar sports book gambling story.

With LeBron James and Shaquille O’Neal headlining the marquee Cleveland was, as expected, one of the top teams in the league at 31-11 straight up.  But the Cavaliers had a poor 20-21-1 sports book gambling record against the spread and were just 6-11 against the board at home.

On the opposite end of the spectrum the Charlotte Bobcats were hovering around the sports book gambling .500 mark at 20-19 straight up but they were a most profitable 24-15 against the spread.

In the west the Los Angeles Lakers continued to be on of the top teams in the conference and, as always, one of the most popular teams listed on any sports book gambling board.  The Lakers had a sports book gambling record of 32-9 straight up but were just 18-23 against the spread.

The Golden State Warriors, on the other hand, had a sports book gambling record of 12-27 straight up but were a most profitable 21-17-1 against the spread.

The NBA is one of the most public oriented forms of betting and a handicapper must know how the public views the teams on the board as that will be an excellent indicator of where value is and isn’t going to be found.

The line makers know that the Celtics, Cavaliers, and Lakers will be big draws for casual money and as a result those teams are often priced far beyond where they should be.  Teams like the Warriors, on the other hand, get enhanced value because of their lack of appeal.  The NBA is often an exercise in contrarian thought.