What might surprise you though is where that money comes from. The majority of the money that moves Super Bowl odds comes from the public. Superbowl betting lines are set right after the AFC and NFC Championship games and usually don’t move a whole lot. That doesn’t mean they don’t move at all though. Public perception really influences how the Superbowl betting lines will move.
It didn’t use to be that way though. In the 1970’s and 1980’s the public had a limited influence on Superbowl betting lines. With today’s online sportsbooks and the Internet, the public has a much larger influence on Superbowl betting lines. How has the public done wagering against Superbowl betting lines?
They have definitely done better than you might expect. In the last couple of decades the public has done well when the favorites have covered in Super Bowl odds. That doesn’t mean sportsbooks don’t make money in Super Bowl betting lines though. Just because the public wins a side doesn’t mean the sportsbook loses money.
The sportsbook has the total, propositions, contests, etc. Let’s look at some recent examples of Superbowl betting lines and how the money went. Last season the Giants upset the Patriots in Super Bowl XLII and you would think that result would be good for sportsbooks.
It really wasn’t though since many bettors took the Giants on the money line in Super Bowl odds. Anytime an underdog wins outright, the sportsbooks don’t make nearly as much money in Superbowl betting lines. Last year may have been a small win for the books in Superbowl betting lines.
The previous year was a win for the books even though the Colts won 29-17 since the game stayed under the total. The same thing happened in 2006 as the Steelers won but the game stayed under the total in Superbowl betting lines.
The underdog covered in 2005 as the Eagles stayed close to New England but the Patriots won the game. That is a dream scenario for the sportsbooks and they did very well on that Super Bowl. The same thing happened in 2004 Superbowl betting lines as the Patriots won but didn’t cover against Carolina.
The Bucs beat the Raiders in 2003 in a blowout so that was good game for the public as was 2002 as the Patriots upset the Rams outright.
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