Nowadays whenever you click onto an Internet sports betting site you’ll certainly see NASCAR betting odds listed. But as natural as is it may seem nowadays to see NASCAR odds listed on betting sites, it wasn’t always that way. NASCAR odds have no doubt been among the most popular betting lines over the past decade, but that growth has been very recent.
Most NASCAR odds fans might be surprised to learn that one form of NASCAR odds or another have been in existence for more than a half a century, yet it you were to use popular culture as a metric, it would seem as if NASCAR odds were only invented in the 1990s.
Prior to this time, there was little if any demand for NASCAR betting odds. One of the major reasons for this of course was the advent of the online betting industry which made NASCAR odds readily available on a level that had never existed before.
All of the sports betting world greatly benefited from this technological advancement, but the NASCAR odds industry was one of the biggest beneficiaries of the cyber revolutions without a doubt. Prior to the Internet betting sites almost no one inquired about NASCAR betting odds.
Now NASCAR odds are one of the most popular betting odds there are. But the Internet betting industry alone can’t take full responsibility for the explosion in the demand for NASCAR odds that the sport experienced in the 1990s. NASCAR’s marketing people must also be given credit for the rise in NASCAR odds status.
In what was perhaps a stroke of good luck and good timing in the fact that the US’s main racing league, Indy racing, all but imploded during that time span and splintered into several dysfunctional leagues. This left a huge vacuum which NASCAR odds quickly filled thanks to clever national marketing.
The rise of several very bankable drivers during this time also helped elevate the status of NASCAR betting odds. Dale Earnhardt did more for the sport than any single driver has ever done in terms of increasing demand for NASCAR odds, and his tragic death also no doubt drew heaps of attention to the sport and to NASCAR odds.
And now with other highly popular drivers like his son, Jeff Gordon and others, NASCAR odds now appeal to a very broad swath of society from rednecks to Wall Street.